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The winners of the 2006 Best Sections contest for the American
Association of Sunday and Feature Editors were announced at AAASFE's annual
conference in Savannah on Sept. 27.
The Top 10 Best Sections are:
The Charlotte Observer
Chicago Tribune
Houston Chronicle
The Los Angeles Times
The Kansas City Star
The News & Observer (Raleigh, NC)
The State (Columbia, S.C.)
USA Today
The Virginian-Pilot (Norfolk, Va.)
The Wilmington Star-News (North Carolina)
Here's what the judges had to say about each of these winning sections:
The Charlotte Observer
The Charlotte Observer tells the local story
well, creating a sense of community within their pages through a
diverse range of story forms including narratives, user-generated photo
contests and profiles on hairstylists and chefs. The voice and the
diversity of the audience are captured and displayed prominently in the
section. Even with content that tends to lack local flavor such as
travel, they take an innovative and personal approach by highlighting
photos their readers took of their summer vacations and promoting their
Web site for additional features. These sections provide the reader
with a delightful surprise each day. Excellent work!
Chicago Tribune
These sections stand out as solid and consistent
in design and content, with a variety of story forms and entry points
that help draw-in the reader. Clever story packaging and headline
writing as in “Spa Faux Pas” helps to segment the story and retain the
reader’s interest. For a large market, the Tribune’s sections do a
great job featuring local faces and voices in their pages. In
addition, they look for interesting story angles on tired but popular
content, such as straying from the Thursday night entertainment feature
on the cast and plot of Grey’s Anatomy, to instead run an article
discussing the use of music in the operation room and referencing a
local surgeon. They also do an excellent job breaking down complicated,
process-oriented stories into appealing graphics in the “Trump pump”
article on how skyscrapers are built. Their magazine featured good
Sunday reads with fun sidebars and their daily content gave strong
placement to their metromix.com Web site for more calendar and
entertainment listings. All in all, Chicago Tribune presents a strong
and consistent features package that reflects their community.
Houston Chronicle
This entry possesses a sense of fun and style
that reflects Houston to a “T.” It has a distinctive look that is
executed well, with lots of clever entry points and navigational tools
that provide a nice roadmap through the pages. Highlights are strong
headlines, attention-grabbing leads, a witty storytelling style, good
use of images, and inside pages that look authoritative. It’s nice to
see local names and faces given such prominence.
The Los Angeles Times
A sharp, smart, sophisticated package from
beginning to end! This entry captures the high style and sprawling
urban landscape of L.A. perfectly. Well written, expertly designed and
easy to navigate. It’s not just “eye candy” (though it looks fabulous!)
but deep and broad in its coverage of the arts, culture and design.
There’s a definite “wow factor” here.
The Kansas City Star
The Kansas City Star is in a class by itself.
Its risk-taking, Web-inspired design points to the future, with
multiple story styles and plenty of entry points to draw the reader
into the section, which stakes a strong claim on local people and local
stories. Break-out boxes, Web references and refers are well used and
placed throughout the section.
The News & Observer
This section stood out from its eye-catching,
active and fun magazine-style front covers and illustrations. The
design incorporates the use of white space well and balances the scale
of photos and typography of the page. In addition, there is a strong
local focus and use of diversity in the content featured and the
headlines draw the reader into the story. The inside pages exhibit a
sense of control, pacing and authority with consistency throughout the
sections.
The State
There’s lots to like in this entry that makes
excellent use of local and wire stories. The layout is a bit over
decorated, but cover stories are lively, local and fun. Quick reads and
helpful reader service sections like health & fitness, of a certain
age and gardening strive for reader engagement - and succeed. There’s
something for everyone here!
USA TODAY
The LIFE section is always in the know, the
smart, go-to place for the latest in popular culture. This entry
stands out as consistently providing headlines and photographs that
draw the reader into the story. In fact, they’ve perfected the use of
clever headlines that really tell what the story is about. Listings,
charts and graphics all allow the reader to digest the content quickly.
The front page highlights inside content for readers, pulling them
further into the section. This entry also does a great job of pushing
the reader to the Web for more information.
The Virginian-Pilot
This is a solid entry with good local coverage
and a variety of story forms and topics. Editors are not afraid to take
a risk with some fun stories like “Encyclopedia Shatnerica.” Reader
service and local coverage are evident throughout. There’s a nice, easy
feel to the section. It’s well paced and nicely formatted.
Wilmington Star-News
This entry incorporates local content with
local, diverse voices. Good use of boxes to quickly give the reader the
where and when, and the Web to give the reader more information.
Multiple story forms are evident, from the short article “Crowning
Touch” with large, interesting photos and quotes, to the long article
on Blue Velvet that also featured a trivia quiz.
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